top of page
Building Virtual Assistant
Meet Andi, a world-class chatbot developed to serve over 100 million AT&T customers with seamless, intelligent support. The project aimed to design a strategically branded persona that embodies the AT&T voice, elevating the virtual assistant experience through thoughtful UX and conversational design. With a clear focus on driving self-service adoption and achieving call shed objectives, Andi was built to deliver efficient, humanized interactions at scale.
User Centered Design
-
Identify the specific needs and challenges faced by AT&T users
-
Design an experience that’s streamlined and easy to navigate
-
Ensure ease of learning through a consistent interface and unified answers across channels
Build Trust, Keep It
-
Deliver accurate, reliable information every time
-
Create a sense of accomplishment when users complete tasks
-
Set clear expectations and simplify interactions to minimize cognitive load
Ideation
Libraries
The numbers
speak for themselves.
bottom of page